A plain black crew neck tee. High waisted light wash jeans, ripped across both knees, cuffed once at the ankle. A small black crossbody on a thin strap. A watch and a few bracelets on one wrist. That is the entire outfit, and in a square holding a couple of hundred people at dusk she is the most pulled together person in the frame. Nobody around her is wearing anything more expensive than she is.

Nobody in this photo is dressed up. Sweatshirt, jeans, a cardigan, a white shirt, sneakers. It is a weekday walk across cobbles in central Madrid and everyone is wearing what they grabbed. And yet the whole frame looks composed, which is the thing people mean when they say Europeans are effortlessly cool. The effort is real, it just went in months earlier, at the point of buying. Once you own the right things, casual takes about four seconds.